JAFE Vol. 6 (2): 22-34, 2019 Understanding Consumer Choices and Preferences for Differentiated Foreign Rice Brands in Abia State, Nigeria Agwu, N.M., Oteh, O.U., Nwachukwu, C.N. and Nwancha, O. ABSTRACT There is evidence to show that food choice involves a complex interplay of factors, which converged to affect demand for brands of consumer goods. This […]
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